How did Blackbell succeed in conveying the Pigalle Paris experience to guests, before, during and after their stays?
✓ Booking confirmation - Introduction email
Guests who book their stays at the hotel are instantly informed about the Le Pigalle Paris' Blackbell app, by receiving a tailored confirmation email, designed for Le Pigalle Paris by Blackbell.
This email is automatically sent via the Protel Messenger mailing tool, to which Blackbell is integrated.
✓ Prepare your stay - Reminder email
Few days before the expected check-in date, guests receive a second email inviting them to prepare their stay using the Pigalle Paris Blackbell app.
This second email serves as a gentle reminder that services such as booking private chauffeur, room personalization or chatting can instantly be done using the Pigalle Paris app.
✓ Check in - In-room iPad
The 40 rooms of the hotel are all equipped with an iPad Air. Guests are automatically logged into the iPad on the Hotelcloud app as soon as they walk in the room via the Protel PMS integration. This allows them to instantly interact with the hotel staff to order their room service or extra pillows… The idea behind this experience is consistency, as the promoted app (introduction and reminder email) stays the same on the iPad.
The experience goes even further as the iPad app contains a specific Pigalle music playlist which can be listened to the in-room speakers using the Blackbell Airplay feature.
✓ Check out – Thank you email
When checked out, the Pigalle experience operates a final time with the automatic sending of a post stay email, thanking the guests and inviting them to leave a comment on the app's guestbook or on TripAdvisor.
By being present and consistent at every step of the guest stay, Le Pigalle Paris’ all round experience is starting to make a name for itself.
